Lead Generation for B2B Sales

Some sales and marketing professionals use CCSI as their complete sales lead generation solution, others use us in conjunction with their own inside sales or field/channel sales efforts. Our business development specialists are highly-experienced in early stage sales cycle development for a wide variety of B2B products and services — supply chain, logistics & distribution, manufacturing, specialized equipment auctions, healthcare, medical devices, warehousing, financial services, sales and marketing consulting, and more.

Marketing Database Development & Updates – Developing a targeted list of prospects is an ongoing maintenance project. Keeping a dedicated team of our Business Development Specialists assigned to the task ensures that we can reach the right people at the right companies.

• List Purchasing
• Data Scrubbing
• Contact Updates

Lead Generation & Qualification – Our proven process includes a quality assurance step - double confirmation — that only CCSI provides. Your leads will include a full opportunity briefing with relevant information that will increase your close rate and lower your cost of acquisition.

• Campaign Strategy Consulting
• Script Writing
• Initial Phone Contact / Cold Calling
• Lead Scoring
• Double Confirmation of Lead Readiness
• Status Reports
• Real-time Lead Delivery

Strategic Data Reporting – all campaigns uncover a wealth of information not only about your sales cycle, but also about the market for your offer. The resulting data can be used to fine-tune your marketing and sales strategy.

• Sales Cycle Optimization
• Target Market Identification
• Market Segmentation
• Competitive Positioning
• ROI Analysis

Channel Sales Recruitment / Affiliate Network Development – Don’t have the time to hunt for a network of qualified closers? CCSI also leverages our B2B expertise to identify and qualify potential resellers of technical products and services.

Strategic Sales Portals – having the right information at your fingertips can optimize both in-house sales efforts as well as facilitate the process for your field or channel sales team. Having competitive responses, proposals, case studies, product collateral and updates, and your client contact database accessible in one place can make life easier for everyone.

Popular B2B Client Applications:

• Marketing Database Development/ Update
• New Product Launch
• Upsell Opportunities
• Demand Generation / Sales Pipeline Management
• Sales Appointment Setting (phone calls / teleconferences)
• Demo & Webinar Scheduling
• Event Attendance Management (Trade shows, seminars, briefings)
• Email Campaign Management