Lead Generation for SaaS Providers

If you are like many of your SaaS clients, your plans involve capturing high volumes of business with highly-competitive offerings. Additionally, your offering may touch different parts of an organization, and purchase decisions may have influencers beyond IT leadership. CCSI can keep your solution well-positioned during the consideration process at prospect sites, with competitive responses to those initial questions about your solution, and how it compares to alternatives.

Marketing Database Development & Updates — Developing a targeted list of prospects is an ongoing maintenance project. Keeping a dedicated team of our Business Development Specialists assigned to the task ensures that we can reach the right people at the right companies.

• List Purchasing
• Data Scrubbing
• Contact Updates

Lead Generation & Qualification — Our proven process includes a quality assurance step - double confirmation - that only CCSI provides. Your leads will include a full opportunity briefing with relevant information that will increase your close rate and lower your cost of acquisition.

• Campaign Strategy Consulting
• Script Writing
• Initial Phone Contact / Cold Calling
• Lead Scoring
• Double Confirmation of Lead Readiness
• Status Reports
• Real-time Lead Delivery

Strategic Data Reporting — all campaigns uncover a wealth of information not only about the SaaS sales cycle, but also about the market for your offer. The resulting data can be used to fine-tune your marketing and sales strategy.

• Sales Cycle Optimization
• Target Market Identification
• Market Segmentation
• Competitive Positioning
• ROI Analysis

Popular SaaS Client Applications:

• Marketing Database Development
• New Product Launch
• Demand Generation / Sales Pipeline Management
• Sales Appointment Setting (phone calls / teleconferences)
• Demo & Webinar Scheduling