3 Digital Prospecting Mistakes & How to Turn them Around

If they click on your content so much, why aren’t they buying from you?

While click-through in some B2B industries is considered “sales gold”, it is important to remember that only human contact can reconcile what those clicks really mean. How many of them actually represent a prospect moving into your sales funnel? Check out the 3 top ways that digital prospecting assumptions can be misleading, and how to leverage click-through toward a meaningful sales opportunity.

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0 comments - Posted by Kathy Tito at 11:51 AM - Categories: B2B Lead Generation | B2B Email Marketing

84% of Leads Converted within 3 Calls: 3 Campaigns Analyzed

The phrase “People don’t answer their phones anymore.” gets thrown around a lot in the B2B world these days. Every once in a while we think it’s important to take a look at data from our outbound B2B call center, to see if it is reflecting the trends we all read about.

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Posted by Kathy Tito at 11:14 AM - Categories: B2B Lead Generation

3 Ways to Start Filling your Sales Pipeline Today

You have never been more accessible to your prospects, and vice versa. But do you have the time, skill-set, and resources that you need to optimize your touch-points?

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0 comments - Posted by Kathy Tito at 10:23 AM - Categories: Inside Sales Trends | B2B Lead Generation | Social Media for the Complex Sale

Call First, Email Second: 4 Ways Cold Email Hurts Sales

0 comments - Posted by Kathy Tito at 12:13 PM - Categories: B2B Lead Generation | B2B Email Marketing |

7 Actions to Maximize the Yield of Your Prospect Database

0 comments - Posted by Kathy Tito at 11:46 AM - Categories: Quick Tips for B2B Lead Generation |

3 Tips for Avoiding a Flood of Fixed Overhead as Marketing Budgets Thaw

0 comments - Posted by Kathy Tito at 10:47 AM - Categories: B2B Lead Generation |

Which Top Sales Strategies are Being Enacted Today?

Posted by Kathy Tito at 12:18 PM - Categories: Inside Sales Trends | B2B Lead Generation |