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Sales & Marketing Strategies 2010

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Category: Channel Sales Trends

Apr 29 2009

Social Media Part II : Quick Starts on LinkedIn, FaceBook, and Twitter

Consider how you can leverage killer applications on each social media platform. This will help you identify ways that you can leverage each platform for corporate gain. There are a number of killer applications in use today – whether you are hearing about them or not. For example, did you know that there are companies that are increasing the number of listings they have on Google – because they have developed a presence on FaceBook?

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Posted by Kathy Tito at 3:44 PM - Categories: Inside Sales Trends | B2B Lead Generation | Social Media for the Complex Sale | Channel Sales Trends

Apr 29 2009

Social Media Part 1 : All Aboard! Best Practices for Catching Up

If the words “social media” have been said at your organization, here are some high-level considerations to keep in mind as this phenomenon continues to unfold, and brings you along with it.

Need help figuring out what social media means to your company? Contact us.

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0 comments - Posted by Kathy Tito at 3:00 PM - Categories: B2B Lead Generation | Social Media for the Complex Sale | Channel Sales Trends

Mar 16 2009

Profiling the Perfect Inside Sales Company

Garth profiles the perfect inside sales person. I would ask you to consider these points when you consider outsourcing your early stage lead generation to an experienced lead generation company such as Call Center Services.

Top of the funnel tasks (like contact verification) can be offshored. Wrong. ... The days of someone named “Mike Smith” with a thick Indian accent asking questions about anything other than where to buy your product are unwelcome in today’s BtoB world.

Inside sales is for entry level employees. Wrong ...With all the information available on the web, your first contact with a potential customer has to be from a person  very familiar with the market, the prospect’s company, the seller’s product, etc., or the target simply will not engage. 

Lead generation is simply the first stop on a path to outside sales. Wrong... That’s great if you want to run a glorified temp agency with turnover like an LA Starbucks.

Young professionals make the best salespeople. Wrong... See 2 and 3, and factor in that older people have a better sense of what they want to be when they grow up (which seems to be around 40 years old now).

Teams have to be on premise. Every sales manager, particularly ones that follow the above myths (as well as Jigsaw), think that there needs to be a “bullpen” at your office so you can “crack the whip” on your inside teams. Again, particularly in the case of the consultants, there is consensus that quality people make up their own motivation.

 

Check out Garth's World

 

 

Posted by David Belanger at 1:29 PM - Categories: Inside Sales Trends | Channel Sales Trends