Viewing by month: January 2010

3 Tips for Avoiding a Flood of Fixed Overhead as Marketing Budgets Thaw

Every day for the next few weeks, sales and marketing executives are making the decisions that will set the course for achieving their 2010 sales goals. This requires considerable fact gathering and ROI estimation.

As a provider of outsourced lead generation services since 1992, CCSI is pleased to see a number of completely US-based outsourcing alternatives surface and gain acceptance as not only the “cost-effective” way to manage business, but simply the “best alternative” with the most desirable result when compared to developing the expertise in-house.

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0 comments - Posted by Kathy Tito at 10:47 AM - Categories: B2B Lead Generation

Which Top Sales Strategies are Being Enacted Today?

As companies align marketing projects with sales strategies, we are seeing a trend in the types of programs that gained popularity in Q4, and are going strong today. The common goal is prospect targeting and qualification. See how companies "spend to save".

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Posted by Kathy Tito at 12:18 PM - Categories: Inside Sales Trends | B2B Lead Generation