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Sales & Marketing Strategies 2010

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Viewing by month: July 2010

Jul 8 2010

3 Digital Prospecting Mistakes & How to Turn them Around

If they click on your content so much, why aren’t they buying from you?

While click-through in some B2B industries is considered “sales gold”, it is important to remember that only human contact can reconcile what those clicks really mean. How many of them actually represent a prospect moving into your sales funnel? Check out the 3 top ways that digital prospecting assumptions can be misleading, and how to leverage click-through toward a meaningful sales opportunity.

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0 comments - Posted by Kathy Tito at 11:51 AM - Categories: B2B Lead Generation | B2B Email Marketing