What to expect from outsourced telemarketing provider

My Company hired a Telemarketing company to qualify leads for our sales force. What should we expect from one of their leads?

What you receive from your vendor depends greatly on the level of expectation established when setting up your program. A typical qualified lead should meet some or all of the following criteria:

1. Decision maker identified
2. Pain or need uncovered
3. Existing budget and timeframe identified
4. Appointment made for you to follow up

This qualified lead is now a "sales opportunity". It is up to you to do what you and your sales staff do best - SELL.