My new "Sales Rep" has not yet been fully trained on our product. I'd like to have him make a few cold calls, is this a good idea? Your Sales Rep could make calls to identify decision makers, uncover needs, disqualify prospects, identify budget and timeframe, and set up appointments with someone who knows more about your product.
My recommendation, however, is to outsource the cold calling and take this time to train your new sales person. Let him use his sales skills to take to the call to the next level once his product training is complete.
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